We don't do playbooks or decks.
I work with people writing the rules, or rewriting them to keep up.
I've spent over a decade inside global platforms like Amazon, TikTok, LEGO, Google, and Bumble. I've written, enforced, and defended policies across every edge case you can imagine: AI hallucinations, developer ecosystems, political disinformation, child safety.
Protocol One bridges the gap between what regulators want and what platforms can actually do. I make safety something that survives contact with reality.
For Regulators & Civil Society
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Drafting enforceable policy frameworks
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Mapping implementation paths for complex tech environments
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Providing real-world feedback on legislation
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Writing or refining regulatory language and standards
For Platforms & AI Companies
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Reviewing and adapting trust & safety policies for the age of AI
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Creating actionable, scalable frameworks for content moderation and integrity
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Advising on developer platform safety and safety-by-design integration
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Leading cross-functional policy refinement and enforcement strategy
For Media, Think Tanks, and Public Discourse
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Writing op-eds, articles, and longform commentary
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Speaking at panels, conferences, and expert roundtables
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Helping shape the public narrative around platform governance and AI ethics
This work is hard. It matters. And it's time to get it right.
I've spent years carrying the weight of trust and safety work. I know what it's like to explain an edge case to a room full of execs, or turn vague regulatory language into an enforcement process with real stakes.
We're in a new era of policy and AI. Speed, scale, and silence aren't acceptable excuses anymore.
Protocol One helps regulators build frameworks that hold up, and helps platforms build policies that do more than check boxes. The stakes are high. The work is worth doing.
"The systems are getting faster. The harms are getting quieter. The policy has to keep up."
I work with the people trying to do the hard thing, and do it well.
Platforms
Building or scaling policy, product integrity, and AI safety work
Regulators & Civil Society
Drafting frameworks that make sense on the ground
AI Companies
Embedding ethics and harm prevention into emerging tools
Think Tanks & Media
Elevating the conversation through clarity and lived insight
Led by someone who's seen where policy fails, and how to fix it.

I'm Daisy Soderberg-Rivkin, founder of Protocol One Advisory. Over the last decade, I've worked across global platforms including Amazon, TikTok, LEGO, Google, and Bumble. I haven't just written policies. I've defended them under pressure, translated them for regulators, and redesigned them when they broke.
But what sets my work apart isn't the résumé. It's the scope.
Protocol One isn't just about trust & safety operations. I work with regulators to write the rules, with platforms to refine policies for emerging risks, and with the public to translate complexity into clarity through op-eds, commentary, and panels. Whether it's drafting a legislative framework, assessing AI model harms, or helping a newsroom understand the latest content moderation shift, I bring the insight and the language to make it real.
This work lives at the intersection of systems, people, and public trust. I don't offer playbooks. I offer precision.
Let's talk about what safety looks like next.
If you're drafting something new, fixing something broken, or trying to make complexity clear, let's talk. I offer consultations, retainer-based advisory, and custom projects.
Protocol One. Because policy only matters if it works.